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I am 35 years old, make $56,000 ($231k combined), live in Seattle, and work in higher ed administration

Note: I was technically supposed to post this earlier this week, but noticed that no one was signed up for today (plus I was super busy earlier), so I'm posting a bit late, under a throwaway account! Fair warning: I'm VERY verbose, so this will be long!
Section One: Assets and Debt
As I mentioned above, I make $56k per year as an administrator in higher education. My husband (K) just got a raise to making $155k per year. He works as a lawyer, has been in the workforce for about 12 years. I won't get into too many details but he works for a small boutique firm, not Biglaw. He also sometimes gets a yearly bonus of around $10k-20k but it's not guaranteed or anything like that. K and I have totally combined finances, so the below numbers are for both of us. I have a humanities PhD but I decided to leave academia and find an alt-ac job. My current position has good work-life balance (I never work past 5 pm), but pays terribly and my university is very badly run. I'm hoping to leave higher education all together in the future and am currently enrolled in a certificate program to try to make a career transition to instructional design.
The big elephant in the room is that my husband, K, makes a lot more money than me. When we first met, he was paying off massive amounts of student loans and making much less, and I was debt free with a lot of savings, so we both spent about the same amount. Now he makes 3x what I make and we are both debt-free, so the difference is much more noticeable. We do argue about money sometimes (more in the past), but the reality is that I have a humanities PhD and will likely never out earn him, and he knew that when I married him, lol. Because of all the labor I do around the house and in our lives to support him as he works a much more intense job, I was very clear that I believed we should split our finances equally as soon as we got married. We don't have separate accounts and we generally check in with one another whenever we are planning to spend more than $100. This system works for us for now.
I also want to address the question about parental or family support. Although I technically paid all of my own bills since I got my Bachelor's degree, my parents supported me a lot by paying for my flights home to visit at Christmas or in the summer as Xmas presents/birthday presents. My parents also paid for my undergraduate degree (and K's parents paid for his undergraduate degree as well). They also gave us about $15k to pay for our wedding.
Finally, my parents recently gave me $20k as an "early inheritance." They told me they plan to do this every year (depending on the stock market). We put this money into a brokerage. I don't consider my parents rich, as they both worked hourly jobs in health care my entire life (as a nurse and respiratory therapist - both with only associate's degrees). We never owned a new car, when we went on vacation we stayed in hostels , and shopped almost exclusively at Goodwill. But they scrimped and saved and now they have over $1 million in a retirement account. So I want to acknowledge my financial privilege in that I came from this kind of background. K's parents are similar.
Retirement Balance: $186k (combination of 401k, 403b, 457, 2 Roth IRAs, and taxable brokerage account).
Equity: None, we rent.
Savings account balance: Approximately $45k.
Checking account balance: Right now, around 8k.
Credit card debt: Right now, around $3k. But we pay it off each month with our checking account balance.
Student loan debt: $0. We finally paid off my husband’s law school loans (around $130k), last year. I didn’t have any student loans from undergrad (parents paid) and my MA & PhD were fully funded.
Section Two: Income
Income Progression: I’ve been working in my current field for 3 years. I started off making about $53k and got tiny 2% “merit increases” twice. Then in July my payroll title was changed, which triggered a required raise of about $2k. (I am dramatically underpaid).
Before my current position, I was in academia. I worked as a visiting assistant professor for one year at my alma mater (made $50k for 9 months of work) and before that I was a graduate student for 7 years. I was paid $18k-21k in stipends each year and my tuition & benefits were covered. Luckily, I lived in a very low cost of living area and this was enough for me to live on without going into debt. I got my PhD in 2017. Before I was a graduate student, I taught English in Japan for three years and made around $36k per year. In high school and college, I had random jobs that provided grocery/spending money, but I was lucky enough to have parents that paid my tuition and my rent in college.
I’m currently trying to make a career change (as you will see in my diary) and enrolled in a certificate program which runs from Autumn 2020 to Spring 2021 in order to help with that.
Main Job Monthly Take Home: $7,634. This probably seems low relative to our joint income, but we max out our 401k (K) and 403b (me). I work for the state government, which means I’m also eligible for something called a Deferred Compensation Plan (457b). This is basically the same as a 401k but you can withdraw contributions and gains from the account at any age without penalty (of course, you still have to pay taxes). I also max this out, and the limit is the same as a 401k/403b - $19.5k. Also this number is before K’s raise is accounted for. It won’t increase until his end of February paycheck.
Other deductions - I have health insurance taken out (about $80 a month for me, K’s firm covers his premiums) and taxes. WA has no state taxes, so it’s only federal taxes. I used to have to pay $50 / month for a bus pass (K's was free), but I don’t pay any longer because I’m working from home during COVID.
Final note - the sum I mentioned in the headline includes a variable bonus my husband gets. My base pay is $56k and his is $155k (as of February 1). This year he also got a bonus of $20k, which is set up a bit strangely. About $4k of this was structured as a 3% matching contribution to his 401k and the rest was taxable income. In small law firms, it’s unusual to get any 401k match so this was nice.
Side Gig Monthly Take Home: None.
Any Other Monthly Income Here: We get some interest from our savings account… like $25 a month.
Section Three: Expenses
Rent: Rent comes to approximately $2,050 total for a one-bedroom apartment. Rent itself is $1886, then we have pet rent ($25 per month), bicycle parking ($15 a month) and water / sewage / gas, which is usually $120-150 (variable cost).
Renters insurance: $157.76, paid annually. $13 a month.
Retirement contribution: In addition to the 401k, 403b, and 457, which all come out before taxes, we max out our Roth IRAs. That means $500 each per month per person (for a yearly total of $6k each). As I noted up top, we match out our 401k and 403b (19,500 each) and our 457. My employee also offers a 7.5% match. K's employee offers a 3% match but it is included in his yearly bonus so it's not guaranteed (confusing).
Savings contribution: We put $500 per month into our emergency fund. We also put about $860 a month into our “sinking fund,” which covers large and small annual or sporadic purchases such as vacations, gifts, Amazon Prime renewal, car insurance and renters insurance, etc.
Investment contribution: $875 per month into a taxable brokerage at Vanguard.
In total, we save about 47% of our gross income. We can do this because we keep our housing cost low relative to our high income, we don’t have any debt remaining, we don’t have any kids or parents who need financial support, and we’re very privileged in a lot of ways. We are hoping to FIRE within 10 years.
Debt payments: None.
Donations: We budget $100 per month for donations, which includes one-time donations as well as some reoccurring donations. My husband does pro bono work as well. I would like to increase this by quite a bit, but I still have a hard time budgeting for donations because I spent 7 years living on approximately $20k a year. To go from that to making more than 10x that amount within 3-4 years is obviously something that I am very privileged for, but it is still hard for me emotionally to comprehend at times.
Electric: ~$50-100 (billed every other month)
Wifi/Cable/Landline: An extortionate $87.12 for slow internet that only works for Zoom calls about half the time. Do I really live in one of the tech cities of the future?
Cellphone: $170 (This includes both service and paying off two new iPhones. We could have paid them off up front, but it was actually cheaper by like $50 to go on a payment plan.)
Subscriptions: BritBox ($7.70), Spotify ($16.50), HBOMax ($16.50), We Hate Movies Patreon (my favorite podcast - $8.81). My parents pay for Netflix and my sister pays for Hulu, and we all share.
Gym membership: None. K and I both run and do yoga with YouTube videos. Before the pandemic, we went to yoga classes pretty frequently in person. I’d like to do some online synchronous yoga classes but find it hard to make time.
Pet expenses: Varies, but I budget $50 per month and also include an emergency fund for my cat’s vet bills in our sinking fund. She’s 11 years old and probably asthmatic, so I know her vet bills are going to increase over time.
Car payment / insurance: We own our car outright. Insurance billed yearly is $2,097, about $174 per month.
Regular therapy: $0
Paid hobbies: Nothing regular, sporadic language classes and art supplies.
Other expenses: Right now I’m doing a certificate to hopefully help with a career change. The total cost for tuition is about $5k and we already saved it up (included in our 'sinking fund') basically through spending less during the pandemic. I’ve paid two quarters so far, and the last quarter (due in March) will be a bit more - about $2.3k.
__________
Day 1
Morning: I wake up at 5:30 am. Ever since the pandemic, my sleep schedule has been shot. At first, I was so happy not to have to leave the house at 7:15 for my 45 minute bus commute and I slept in a lot. But the stress (and maybe getting old?) has made me an early riser, no matter how much I try to sleep in. I do value my early mornings with just me, my cat, and my coffee, though.
I start work at 8 am and begin by triaging my emails. I have a bunch of deadlines this week, so it’s busier than usual. My job tends to be very seasonal, and sometimes I have a ton of work and sometimes I have none and can work on other longer-term projects. I have a piece of toast for breakfast and place a Whole Foods delivery order for the following day at 10:30 am. We made a meal plan and put everything in the cart the day before ($117.36, including tip).
Afternoon: I have my lunch break from noon to 1 pm. It doesn’t really matter when I take my lunch break, since I’m salaried, but the others in my office are hourly so in the before times we used to always close our office during the same time. I have a piece of leftover delivery pizza and some spinach risotto that I made a few days earlier. I also have half a brownie – the last one from a batch I made a few days ago (K gets the other half). He also has leftovers for lunch.
I should say at this point that both K and I are lucky enough to have been working almost entirely from home since early March. An area near Seattle was one of the first places to get hit by COVID-19, and my state and both of our employers have been taking it very seriously ever since. Working from home hasn’t always been easy since we live in a 600-square foot apartment. Also, there is a three-story townhouse being built directly next door to us and I can hear the pounding in my dreams at this point.
Around 2 pm, I go for a 2-mile run. I feel like some money diarists tend to toss off things like “oh, I went for an easy 7 mile run,” at the drop of a hat, so I want to be clear – running for 2 miles isn’t easy for me; it’s exhausting, annoying, sweaty, and generally gross. Also I am very slow. But it has kept me sane during quarantine.
Meanwhile, my husband goes to our local pet store to get an enzymatic cleaner (our cat peed in one of our suitcases… I think it’s probably a lost cause, but it was basically brand new, so worth a try) and special weight-loss cat food. Our cat is an 11-year-old rescue from the Humane Society and she is a chonky girl. We had to sign a waiver when we adopted her, saying that we understood that she was very overweight, lol. Our vet recommended a special diet food, rather than just restricting her intake as we have been doing, so we will give it a try ($78). My husband also stops buy our local wine store and picks up two bottles. We’ve been doing a dry January, so this will be our first drink for a while ($27.53).
I have a phone interview scheduled for 4 pm – just a preliminary interview with an internal recruiter. It’s the first ‘corporate’ job interview I’ve ever had, since I’ve been in academia my entire life. I’m trying to make a pivot into instructional design / training and development. I’m just excited to get an interview. It seems to go pretty well, but who knows. They tell me they will probably get back to me by the end of this week.
Evening: My husband whips up a random meal of fridge remnants – pesto pasta with sausage and a fridge salad with feta and bell peppers. It’s pretty tasty with a little Sauvignon Blanc. During dinner, we play a card game we call gin rummy, although it bears no resemblance to the actual game. After dinner, I make a chocolate cake with orange buttercream frosting and we watch Cobra Kai.
Daily total: $222.89
Day 2
Morning: Up early again, a piece of toast for breakfast (very exciting). We’re out of eggs until our Whole Foods order arrives. I’m working on creating some tedious but necessary spreadsheets this morning.
Noon: Our Whole Foods order arrives around noon. Excitement! They’ve given us a half-rotten bag of romaine lettuce and substituted pecans for hazelnuts. I should probably just double mask and go to Trader Joe’s myself (our regular spot, only a 5-minute walk from my apartment). I’m just getting anxious about these new variants.
I have leftover meatloaf and spinach risotto again for lunch. Lots of meetings and more organizing spreadsheets in the afternoon. Around 3 pm, I go for my daily ritual - a 20-minute walk around my neighborhood. It’s still raining slightly but I need to get out. Halfway through the walk, I get an email from my apartment manager telling me the apartment will no longer accept debit card payments, direct deposit, or credit card payments for paying rent. In other words, only checks or money orders (?!). Ugh. Our lease is up in 4 months and we will not be renewing our lease. Our last apartment manager was a gambling addict who may have been stealing people’s identities, but by God, he kept things working. Ever since they fired him, this place has been going downhill.
Evening: I check my bank statements to update my budget spreadsheet and realize that I have been billed the wrong amount of rent. They actually charged me less than they should have. I don’t trust my apartment manager not to start charging me a late fee or something for this, so I call them up. They are baffled by how to fix this, which you would think would be the one thing you would want to get right, if you’re renting out apartments.
K cooks dinner – steak with a Roquefort sauce and glazed brussels sprouts. It’s from a French cookbook we recently bought and it is delicious. I work on classwork for my certificate program while he cooks. After dinner, I do the dishes and buy the 13th season of RuPaul’s Drag Race. I watch the first episode – lots of shocking twists and turns! I’m planning to watch the rest of the episodes together with my younger sister, M ($22.01).
Daily total: $22.01
Day 3
Morning: K has an 8 am dentist appointment, so he takes off early. He already paid for the work last month, so there’s no charge. I have a piece of toast for breakfast and get to work checking my emails. It’s 8:20 am and the construction crew building a townhouse next door is blasting mariachi music. I’m glad someone is having fun. At least the sun is coming out.
Someone at work has made a critical error, but it wasn’t me, thank God. I was the one who found out about it, but it’s still going to cause a big old headache for me. I’m ready to be done with this job. K and I go for a run so that I can exhaust myself enough to no longer be furious about said careless error.
Noon: I have leftover spinach risotto and meatloaf again – exciting. I’m busy at work but frankly, not a lot going on other than that. Still no word about fixing my rent payments. I’m not really willing to pursue this any further at this point.
Evening: I start making chili (Turkey Chili from the NY Times) and cornbread (from my new cookbook, Jubilee). K is doing some work on our investments when he announces that, somehow, a transfer was scheduled from our checking account to our savings account of $55k (?!) We obviously don’t have $55k in our checking account, so we start frantically trying to figure out what’s going on. Numerous phone calls later, we still don’t know if that was a hack, if my husband somehow mistakenly scheduled the transfer himself, or if the bank messed it up. Either way, it doesn’t seem like any harm was done since the bank with our checking account just declined the transaction. But it seems really strange and worrisome. We get to work changing the passwords on all of our accounts, just in case it was some kind of hack.
After dinner (and chocolate cake), I have a Zoom happy hour with a local friend. We occasionally see each other outside but it’s nice to have a longer chat from the comfort of our living rooms. We both love murder mysteries, so we signed up for a service where a company sends us letters with clues and we try to solve the mystery together. It’s a fun way to stay connected and look forward to something during the pandemic. The service costs about $15 per month, but I paid for it in lump sum for 3 months, so it’s not included in my budget above. I drink some wine and we vent about work (we work at the same place) before getting started on the puzzle.
Daily total: $0
Day 4
Morning: I sleep in a bit, which is nice. Get up around 7 am. My parents are both getting their 2nd vaccine today – they’re both in their 70s and I am so relieved. I send my mom a “congratulations on being vaccinated!” text and we chat for a bit. I have leftover cornbread with honey and butter for breakfast – soooo good.
Work is not particularly exciting today, but someone sends me a last-minute request for something that does not need to be so urgent. I feel annoyed. Still no word from the interviewers on Monday, and I’m beginning to suspect I wasn’t selected to move forward. Too bad. K pays for a Wordpress website for the year (it’s a work-related website, but sadly his work doesn’t reimburse him). It costs $92.48.
Noon: The mariachi music is particularly loud today. I stand out on my balcony in the sun for a while and watch the workers. It’s been interesting seeing a house go up next door in real time, especially since I’m at home all the time. The workers are balancing on the top of the third story wall without, as far as I can see, anything like a safety line. It seems unsafe, but I presume they know what they’re doing.
We booked a cabin for the upcoming weekend in the Hood Canal region of Washington to do some hiking and birdwatching. I want to be as safe as possible and not go to any grocery stores or risk spreading COVID in any way while I’m there, so I place another grocery order with Whole Foods just for some special treats for the weekend. The cabin has a small kitchen and a grill, so we’re planning to make a fancy steak salad on Saturday. I order chips and hummus, some fancy cheese and meats, Tate’s cookies (I’ve heard a lot of good things about these), a baguette, and the ingredients for the steak salad. I also order a few staples I forgot in our last order, like sweet potatoes, more coffee, and half and half. It comes to $87.41, including tip, but that does include like $30 worth of steak. For some reason, I can’t order a small amount of steak online, so I’m planning to freeze half of it for later. (I include this purchase in our vacation fund budget, rather than under our regular grocery budget).
Around 2 pm, K makes a quick trip to our local wine store to buy an Oregon pinot noir and some port to enjoy at the cabin ($59.45). This store has an outdoor walk-up counter where you can tell the owner what you’re looking for, and he brings you some options (the store is way too small to allow customers to enter during Covid). It’s fun to chat with another human being, even briefly.
Evening: After work, we spend a little time rebalancing our investing and retirement accounts. We decide to put more money into bonds and a little bit into REIT’s as a hedge against a potential crash or recession in the future. Then I start making dinner – Broken Eggs (Huevas Rotas) from the NY Times cooking site. You basically cook the potatoes in a skillet in water, spices, and olive oil, and then sauté them to crisp them up once the water evaporates. Then you add onion, lots of garlic, and finally some eggs. It is delicious. I eat it with leftover cornbread while watching RuPaul’s Drag Race season 13 with my sister – we watch the first two episodes. It’s full of twists and turns. A note about this – we have an elaborate procedure for watching shows together developed during quarantine whereby we start the show at the same with an earbud in one ear, while FaceTiming. I also have chocolate cake, of course.
Later, I get an email that I’ve signed up for HBO on Amazon Prime. I definitely have not. I text my mom, who shares my account, and she tells me she signed up by mistake. I cancel right away and luckily they won’t charge us for it.
Meanwhile, K is doing an online Japanese language class over Zoom. He’s been interested in learning ever since we went to Japan last January. I lived in Japan for 3 years so I was able to take us around to a lot of more obscure places and he really enjoyed the trip – it was a blast.
K starts a YouTube yoga class (from Do Yoga With Me – my favorite channel) and I join him for part of it before bed around 10 pm.
Daily total: $239.34
Day 5
Morning: I get up around 7 am and we go for a run first thing. I prefer running early in the morning because there are fewer people to avoid during COVID. We do a different route today – it’s longer (3 miles) but has fewer hills. It’s a slog, as always, but I feel good when I get back right around 8 am. I jump straight onto my computer to start checking work emails and my husband makes us avocado and egg toast for breakfast - it is absolutely delicious.
We talk about how our bathroom smells distinctly mildewy (yay for being a grown-up because I guess this is what we talk about now) and we buy two big buckets of DampRid on Amazon ($26.60). I’ve found this to be a necessity in Seattle. Mid-morning, I take a break from work and start packing for our trip to the cabin.
Noon: I have leftover potatoes and cornbread for lunch, and my husband has the leftover chili. We finish getting ready to leave and head out right after lunch, taking a half day. The only problem is that I have attend a meeting at 3:30 pm, so we head out hoping to get there in time. Our cabin is near Quilcene in the Hood Canal region of Washington, about a 2 hour drive or a 2 hour ferry ride + drive. We are initially planning to take the ferry both ways, but realize that we mistimed the ferry departure, so we drive the whole way instead. Luckily, there’s little traffic mid-day, and we arrive at our Airbnb around 3:00 pm.
The Airbnb is beautiful! It’s a small cabin handmade by the owner, whose house is next door. It’s very rural, with a beautiful view. It’s tiny, but has a little kitchen and a waterfall-style shower with river rocks on the floor. It’s a great place to get away for a short time. Luckily, it also has good reception and I’m able to sit in on my meeting with no problems. My husband also does a little work, and then at 5 pm we’re free!
In our planning, we decided to get takeout on Friday night, since the little kitchen isn’t designed for any serious cooking. We call ahead to a local restaurant to order burgers (one of only 2 restaurants in the whole town). It’s around 5:30 pm and the place is deserted. It’s a microbrewery, but they tell us they haven’t been making beer since COVID-19 hit. None of the workers are wearing masks when I walk in, but they put them on when they see I’m wearing one. I pick up our order - a few bottled beers and burgers and fries ($49.52 including tip).
Back at our Airbnb, we watch Big Trouble in Little China and enjoy our very messy, but delicious, burgers (it costs $4.39 to rent). The movie is very campy but fun. I love silly action movies, as you will see with my other viewing choices. We wrap up the night in a very exciting fashion, eating chocolate cake and watching old episodes of the original Star Trek.
Daily total: $80.51
Day 6
Morning & noon: When we wake up around 8 am, the weather is looking thankfully clear and even sunny! We were expecting rain, so we’re really glad. We decide to go hiking today, and we head out before even having breakfast, with snacks and lunches packed. Our first destination is a hike called Mt. Zion, but unfortunately, we run into enough snow 2 miles before the trailhead that we decide to turn back. We don’t have any traction for our Subaru and don’t want to risk getting stuck on a very narrow mountain road. Instead, we drive another hour or so to the Lena Lake trailhead, a very popular and less strenuous trail. It’s about 7.5 miles roundtrip with 1200 feet of elevation gain.
By this time, it’s around 11:30, but luckily there is still parking. It’s a great hike up, and we run into relatively few people. We always mask up whenever we pass anyone, as does about 50% of the people we meet. The others… not so much. Around a mile from the lake, we start to run into snow. It’s turned into a beautiful sunny day, and I’m loving seeing all this snow! It’s a bit slippery, but not too bad. We make it to the lake mid-day, and it’s super jammed – there’s only a small viewpoint accessible, so everyone is crowded in there. I feel a bit uneasy with all the unmasked people, but we manage to find a spot away from the crowd and sit down to eat our lunch of apples, chips, and energy bars. There are a ton of robber jays there (Canada Jays) which try to eat our chips. It is fun watching them, but I’m annoyed to see some kids feeding them – it’ll just make them that much more aggressive. Bad trail manners.
On our way back down, we get stuck behind a group of 5 unmasked adults, who refuse to cede the narrow trail to faster hikers. I’m a slow hiker myself, so, to be clear, I’m not angry at slower walkers being on the trail but have some self-awareness and let people pass! especially if you’re going to go hiking in a big group during a pandemic! We finally get back down and head back to our Airbnb.
Evening: Back home, we explore some of the trails our Airbnb host has set up around his extensive property, and then relax on the deck. The sun is breaking through the clouds and it feels wonderful to sit out in nature and feel the sun on my back. We open up a bottle of wine and have a few pre-dinner snacks (more chips and hummus). For this night, we brought ingredients to make a steak salad. Our Airbnb host has kindly set up a charcoal grill for us, so we grilled the steak and toast some bread on the side.
We eat dinner while watching the truly terrible Jean Claude Van Damme movie Bloodsport and finish up the very last of my chocolate cake. It’s amazing that anyone ever let Van Damme act… or should I say ‘act.’ I also have a Tate’s chocolate chip cookie or two, accompanied by a little port. My husband and I are truly very old people at heart, so we finish up the night watching a few episodes of Columbo.
Daily total: $0
Day 7
Morning: Unfortunately, K had insomnia last night, so he sleeps in pretty late. I drink coffee in bed and enjoy looking at the view out our big windows. Once he’s up, we get packed up and write a thank you note for our host. It was a great stay.
One of my big hobbies is birding and K enjoys wildlife photography, so we go out to look for some lifers! (The first time you see a new species of bird). Did I mention we are very old people in (relatively) young bodies? We first go to Dosewallips State Park and see some bald eagles, great blue herons, lots of various ducks, and a flock of Canada Geese, which, strangely, includes a domesticated gray goose. He’s much larger than the Canada Geese and seems to be watching over them. It’s kind of cute. Unfortunately, a lot of the birds are too far from shore to be seen clearly.
Our next stop is Point No Point (I love all the sad & disappointed names that early Westerner explorers gave places in the Washington/Oregon coast), a popular birding spot. We see a ton of birds here, and I can understand why it’s so well-known - Red-Breasted Mergansers, Western Grebes, Common Goldeneyes, Pacific Loons, and a few others I can’t identify yet. Most excitingly though, we see a whole pile of otters! They’re lounging around together on a rock just offshore and a ton of people are watching. We watch as they all slip off the rock and go hunting in the shore. It’s my first otter sighting in the wild, and it’s so cool! We also see some seals and possibly a sea lion. It’s a great spot for wildlife. We eat some snacks (hummus, chips, some sliced meat & cheese) before we head out.
I really want to come back to this area another time and explore further, but K has decided that we need to get back home in time for the Big Game. We take the 3:00 pm ferry back to Seattle ($16.40) and get home around 3:45 pm. I veg out at home while my husband watches football. He’s a Patriots fan but he still loves Tom Brady (??) so he’s happy to see Florida win. I don’t understand sports team loyalties at all, but whatever, I’m glad he’s happy. We order from a new Indian place called Spice Box and get vindaloo, roganjosh, and vegetables pakora – so tasty ($53.96). Happily, there’s enough left over for lunch the next day, since I have no plans for what we will eat yet!
I’m really dreading work the next day, as I know that it will be obnoxious. I want to get out of my job so badly, but it doesn’t look like I’m going on to the next interview stage for the job I interviewed no back on Monday. I’m feeling kind of down about it. I try to stay positive and promise that I’ll apply for at least 2-3 new jobs next week. I bake up some frozen cookie dough I had in the freezer and feel sorry for myself. We end the night by watching another episode of Columbo.
Daily total: 70.36
Food + Drink: $395.23
Fun / Entertainment: $26.40
Home + Health: $26.60
Clothes + Beauty: $0
Transport: $16.40
Other: $170.48
Grand Total: $635.11
I think this week was pretty normal for us. Obviously we spent a bit more than usual due to the weekend cabin trip, but nothing outrageous. Our largest consumer spending category is definitely food and drink – we live in a very busy area of Seattle with tons of restaurants and bars so believe it or not, we actually used to spend even more on eating out. We still try to support our local places by getting takeout or delivery during the pandemic and even occasionally getting a few drinks outside. I spent more than usual on groceries due to stocking up for the weekend away.
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Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
submitted by jeromeBDpowell to SPACs [link] [comments]

Month 15 - Affiliate/Info Site (Case Study Entry 4) "I f*cking hate Google" to "I f*cking love Google"

Waaaassuupp my just start beauties?
Hope everyone is good. I am currently sitting in awe watching the stock price of GameStop & have a little bit of my own money in it. It's literally like gambling. I used to love gambling so I'm having a whirlwind of a time rn haha! (dw it's money i can lose)
Anyway!!! On with the case study. As always here are last months ones:
Month 12
Month 13
Month 14
Anyways here are the stats:
Mth Articles (total) Pageviews No of Words Affiliate Income (£) Ezoic Income ($) Avg EPMV ($) Total (£)
Oct 2020 45 8475 99,603 316.68 0 0 307.29
Nov 2020 54 40,724 124,284 3865 145.80 9.99 4018.17
Dec 2020 62 20,968 145,215 799.35 112.93 18.54 911.11
Jan 2021 70 21, 743 152,633 746.34 106.79 16.66 824.22
For those of you who dont wanna read, I just started a YouTube where I'll be doing these on camera plus sharing my keyword research methods + anything you want to know.

The Google Update Did Rip My Anus (I Thought I'd Escaped)

So like last month we've seen growth!!
And that may seem just a little ecstatic, but it's because I've had to eat my own words after saying "The Google Update Didn't Rip My Anus (Hooray!)" in the last update. This time around, Google did infact rip my anus.
But it recovered in about 2 weeks to even better positions... I know these are all horrible innuendos and I'm not sorry.
Every part of me wanted to scramble to 'fix' it as best I could those 2 weeks, but I left it alone, stuck to the plan & thanked the affiliate marketing gods it was saved from the burning pits of below top 10 rankings.

My Niche is Profitable But Not Incredibly Profitable

I've learned that the niche I'm currently in is actually pretty hard to earn from. The avg RPM on YouTube is $6/1000 & the affiliate sales aren't as frequent or high in value as say the finance niche or others.
It seems I've put an incredible amount of work into this, but if I'd have chosen a different niche that work would have = more value by now (in my opinion).
So I've basically decided to pretty much outsource all of the content and start a affiliate blogging or finance niche page. Stuff about how you can make money from blogging, stock trading etc. Maybe I'll do this as a YouTube as well, but I'm unsure which I'd rather as of yet.
I quite like just having a site and not having to really show my face. I could outsource the content and put it under my name & no one would know, whereas with YouTube, it always has to be me.

What Changed This Month?

Ezoic Money Machine Didn't Brrr:
I've heard this is pretty normal for most blogs around Jan, but yeah Ezoic dropped heavily for me. Alongside the Google update, it really fucked my chances of getting to my goal of 1000 beautiful Queenie pounds (GBP).
Oh well, next month I think I'm definitely gonna see it get to 1k or at least high 900.
I'm getting about 700-850 visits a day now which is wicked.
Google update, then #1:
Google was a little cunt & threw all his toys out the pram & then tidied them all back up in different positions.
I am grateful for this because, although I didn't see it at the time, I've come back stronger than ever before. I've taken lots of #1 slots for affiliate terms so alllllll good.
It's been interesting to see the shift in amount of money made in each affiliate completely turn on its head. The one I made 90% of my income from most months is now projected to be among the lowest.
Christmas Period Traffic Drop:
So finally the Christmas period traffic has fully gone & I've seen a hit in affiliate earnings on the one I pretty much earned 90% of my income from last month.
It has gone back to its regular 1-5 sales/day, but the commissions I'm getting for these sales are much lower. I am ranking number 1 for quite a few positions containing links to this affiliate, but I guess I'm either not converting for some reason - or the buyer intent isn't really there.
It's a listicle and showcases the best 50 x products - maybe there's too much choice for the buyer? I'm not sure how I'd continue to hold top slot if I cut it down though. I would really appreciate some thoughts here.
I'm trying to rank for a better buyer intent keyword rn with 1k search vol. There's not a lot of competition so I think I can easily take the 3rd slot.
Work Focus Shift:
This month has looked a little different for me work wise. I've now said to myself that I have enough to start outsourcing most of the content on the site, & to step away from it a little bit to start building out other things and diversifying.
If there's one thing I know now - it's that Google's scythe is remorseless. And it can make you wanna be a Chad and punch multiple holes in your dry wall at the flick of a switch. This game is a rollercoaster both rankings and emotion wise lmao.
To combat this I've been focussing a lot on YouTube, & other social media like instagram. I've put out 14 videos this month. And fuck me does video editing suck so much more than writing?!
On Instagram, I've been posting up to 9 times a day, using reels a lot and also posting around 2-3 times on TikTok.
I've grown a lot on IG doing this. I went from 100 - 300 followers this month & only really started 2 weeks ago. I also had a video go viral on TikTok which was good.
Another thing I've done is set up an Etsy shop for one of my IG accounts. I'm happy to share this niche with you bc it's more of an experiment than anything. It's dogs; Labradors to be specific & I'm selling custom shirts to the Instagram followers. I have around 1.15k on there so far & have been growing fairly rapidly.
People love dogs more than people & it's quite crazy the amount of engagement it gets. I can see it being pretty profitable in the future.
New Investment Plans:
The money I make from the site will all go back into content & feeding me. I have plans to get my writer on YouTube with me at the early stages of this channel. I feel like if I involve him at a later date, people will feel cheated. But, if it's 2 people from the start, it will have always been that way.
Maybe that's just me thinking too much, but I sure as hell stopped watching =3 when Ray William Johnson was no longer the main dude. It was shit before, but fuck me did it get shit after he left.
I've also been trading on a Forex demo account for 2 years now & have gotten pretty good at it. I feel like this is another way to expand my income from earning online.
I'm going to get into crypto & forex with some money I won in a competition. I have around $300 to play with, so I'm hoping to get it to $1k investing in DOGE or XRP, & then move that 1k into the more stable currency markets.
Anyway me old fruit...
Hope you enjoyed reading; thanks for reading; and see you in the next episode-sode-sode-sode
*dr dre plays*
Bye!
submitted by hasser964 to juststart [link] [comments]

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
P.S: startups, and seo loved the guide, so I thought you guys might like it too.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:
  1. LCP - Largest Contentful Paint -> under 2.5s
  2. FID - First Input Delay -> under 100ms
  3. CLS - Cumulative Layout Shift -> under 0.1

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
​
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Figure out where your target audience hangs out (create a list of the channels)
  2. Research the type of content your audience loves
  3. Create EPIC content based on that research (give TONS of value)
  4. Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.
submitted by malchik23 to Entrepreneur [link] [comments]

$DMYD & Genius Sports: Index for Sports Betting with Strong Tail Winds

$DMYD & Genius Sports: Index for Sports Betting with Strong Tail Winds

DMYD & Genius Sports: Index for Sports Betting with Strong Tail Winds

SPAC's nowadays run up to $15, $20, $25 on merger announcement. Shitty, obscure SPACs with poor fundamentals and obscure business models are all the rage the past few weeks.
Investor presentation linked before the DD: https://static1.squarespace.com/static/5e33152a051d2e7588f7571c/t/5f98173a9643aa67a4ced693/1603802943090/GSG+PIPE+Presentation+%2827-Oct-2020%29.PDF As everyone has noticed, SPACs have put investors on notice in 2020. With massive liquidity in the markets today, tons of money has been flowing into speculative SPAC investments this year.
Given that retail investors have no chance to profit from traditional IPOs that hit the market after a 100% run up (ABNB, DASH, AI, U, etc.) SPACs have presented an excellent opportunity to evaluate and invest in new companies before they actually hit the market. Personally, I have made fantastic returns through a number of SPACs.
That being said, not all SPACs are created equal. Some legitimate mature companies and high growth disrupters have emerged through SPACs: UTZ, DraftKings, ChargePoint, OpenDoor, Virgin Galactic, Eos Energy, and Butterfly are just a few examples.
However, many SPACs are performance chasing the EV hype by pursuing multi billion dollar acquisitions of EV start ups with 0 revenue for the forseeable future. I say good luck.
However, how often do you find a diamond in the rough? A SPAC with a definitive agreement, near NAV and outstanding fundamentals? Oh, and did i mention that they only have one competitor?
One SPAC with massive upside potential at a conservative valuation is DMYD-Genius Sports.
First, who is DMYD? dMY Technology Group https://www.dmytechnology.com/team is led by CEO Niccolo de Masi, the former CEO of Glu Mobile.
De Masi has consummated 25+ mergers and raised more than $1B in funding for various ventures. He seems to have a knack for the mobile/gaming sector, as his first SPAC: DMYT is taking Rush Street, an igaming company, public. De Masi is a veteran of this sector, which makes Genius Sports Group an interesting target.

Meet Genius Sports. ($DMYD)

(TL;DR at bottom)
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Logo

Who is Genius Sports?

Genius Sports Group is one of two large sports data providers (the other being SportRadar) that collects and sells live data to sports books. This is incredibly important, as live betting needs constantly adjusted lines to reflect real time game updates. Genius Sports currently has contracts with the NCAA, PGA, NASCAR, FIBA, EPL, Bundesliga, and NBA, among other leagues, to be their sole or primary data provider.
These partnerships have staying power, as these leagues are unlikely to change partners once they are locked in for multiyear contracts. Additionally, acquiring rights to official league data is expensive, thus making a high barrier of entry for new competitors. They have 220 customers including DraftKings, FanDuel, William Hill, MGM, PointsBet, and Caesars. Important to note: Genius takes 5% of revenues of events they cover from ALL sports books. https://geniussports.com/home/partners/

Genius is above other SPACs due to its mature market position and strong financials.

The company has been growing at a 30% CAGR over the last several years, with revenue growing 250% from 2016 to 2020 ($42M to $145M). 60% of revenue is recurring due to multi year contracts, and the top 10 customers only account for 30% of revenue, thus lowering flight risk of any particular customer.
Genius is already EBITDA positive with 10% margins this year, and anticipates $68M in adjusted EBITDA (adjusted to ignore stock based compensation, a non-cash expense) with 29% margins in two years.

Why Genius Sports?

Genius has a clear economic moat built around:
Proprietary technology to track and record in-game statistics on behalf of major sports leagues, in exchange for data rights
7,000+ statisticians and agents on the ground, managing 240K+ events per year
Highly customizable software that manages every aspect of a sportsbook’s data and trading offering, including advertising and streaming services
Long-term contracts with sports leagues and customers
Significant opportunity for inorganic growth via M&A
Highly fragmented market for technology, content and media within sports ripe for consolidation to boost growth outside of plan.
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Genius Sports

Genius Sports

Genius is above other SPACs due to its mature market position and strong financials. The company has been growing at a 30% CAGR over the last several years, with revenue growing 250% from 2016 to 2020 ($42M to $145M). 60% of revenue is recurring due to multi year contracts, and the top 10 customers only account for 30% of revenue, thus lowering flight risk of any particular customer.
Genius is already EBITDA positive with 10% margins this year, and anticipates $68M in adjusted EBITDA (adjusted to ignore stock based compensation, a non-cash expense) with 29% margins in two years. In a year where sports were disrupted by Covid, Genius still grew revenue from $116M to $145M. They also successfully resigned their contract with the NBA, ensuring a multi-year partnership with the premiere US basketball league.
Outside of the betting market, Genius’s ability to aggregate data has led to an interesting agreement with the NCAA. Until 2018, live data with college sports was incredibly inefficient. Genius signed a contract with the NCAA to create a new software: NCAA Live statistics https://geniussports.com/sports/sportsmanagement/ncaa-case-study/.
This is a uniform software for all divisions of college sports. As a former college athlete myself, I reached out to some of the athletic support staff from my University. They raved about how Genius has improved efficiency and accuracy for college athletics. NCAA Live statistics has overhauled the entire industry.
And as New York is in the works of legalizing sports betting, this will explode soon.
Genius Sports also has an impressive amount of customers and partnerships, and even more exclusive ones coming each week. Which ones below do you recognize?; with over 700 partners you're bound to know a few of them.
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Some of Genius Sports major customers.
Basketball: NBA, NCAA, March Madness
Soccer: FIFA, Premier League, Serie A, Bundesliga
Golf: PGA, LPGA, European Tour
Racing: NASCAR
Online Sportsbooks: DraftKings & Fanduel
Traditional Sportsbooks: MGM, Caesars, SkyBet, William Hill
Likely Future Partner: Rush Street Gaming (DMYT)
  • Currently up 63% YTD, also went public with the same deal team (DMY)
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More and more customers coming in each week.
they only lost 1 customer in last 3 years, and shortly after that customer RETURNED to Genius Sports. talk about real life FOMO, 'eh?

Financials & Trading Dynamics

Financials
  • Already makes $140M+ in revenue AND is profitable, with $14M in 2020 EBITDA
  • Growing at 30% CAGR, with $230M revenue and $68M EBITDA by 2022
  • $500M+ EBITDA potential in the horizon
  • Customer contracts have guaranteed minimums with upside on usage. The majority of 2020 revenue is locked in for 3-4 years on average
  • Only ever lost one customer in the past three years
Trading dynamics
  • Deal was overlooked because it was announced just before the election (10/27/20), one of the worst trading weeks for the entire market
  • Reddit following has been limited and Stocktwits nonexistent
  • If Genius Sports were to trade at similar 2022E revenue multiple of 19x as Draftkings, it would imply a stock price of $24-25
Additionally, with Pfizer’s vaccine approval, there is little to no risk of massive sports cancellations in the future. Genius still grew revenue during Covid’s massive disruption. I imagine that the revenue numbers for 2021 will be fantastic.
Now let’s focus on the stock movement and valuation.
Genius is valued as $1.4B, or 7.4x 2021 revenues. For a company with high CAGR and an industry with massive tailwinds, this seems like a fair, or cheap valuation. Note that Genius is trading at a steep discount to lower margin businesses such as sportsbooks Golden Nugget, DraftKings, and Penn.
https://twitter.com/ShortsHoward/status/1336686975554744320?s=20 Thanks to @ShortsHoward on Twitter.
While investors have been chasing the next hot EV IPO, Genius has slowly climbed from $10 to $13. Last summer, a rumored FEAC-SportRadar merger led to FEAC pumping to $15+. SportRadar was worth $2.8B in 2018, presenting 60% upside from Genius’ current price to reach its competitor’s 2018 valuation!
DMYD and Genius announced their merger in late October during a market downturn, thus letting it go overlooked. I think this is a sleeper SPAC that will have a massive influx of news in Q1, as its merger aligns with the climax of college basketball and the beginning of March Madness. A single Benzinga article pumped the stock by almost 20% last week.
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https://preview.redd.it/h27vod4pet461.png?width=1048&format=png&auto=webp&s=4e7aad17d449e85642fd43b4919d025fbd42f4e9
Consistent growth
Last week, Genius Sports scored an exclusive partnership with the German Tennis Federation:
  • This is just one of the many partnerships Genius bring in. For example, a few days prior to this they scored a deal for Beach Soccer data. Over 700 partnerships and counting.
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Exclusive partnership
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Do you know who captures and provides the biggest sports betting event of the year - NCAA March Madness - data to sports betting sites?
  • It's Genius Sports and they'll be closing their merger with $DMYD right before that huge event. ESP March Madness for NCAA Basketball; One of the biggest gambling events of the year. The event occurs in Q1, which perfectly ties in with the merger with DMY Technology Group, Inc. II, $DMYD. Merger Q1 2021.
I also think the NCAA presents the biggest upside catalyst for Genius: March Madness. March Madness was cancelled due to the pandemic last year, but betters placed $4.8B in bets on the tournament in 2019. Who has a monopoly on NCAA data? Genius.
Who gets a 5% revenue share from ALL sports books for NCAA events? Genius. With the number of states with legalized betting doubling from 2018 to 2020, we could see upwards of $10B spent on March Madness this year. Along with March Madness, secular tailwinds for sports betting suggest high upside for Genius moving forward. 46 out of 50 states have either passed or presented legislation to legalize sports betting.
As states such as NY, CA, TX, and FL legalize betting, revenues streams will swell. Data will become increasingly important in this industry as live updates are constantly moving betting lines for books. With multi-year contracts with half of the US’s professional leagues, Genius serves as an index for the entire industry.
On top of that; just a few weeks ago Canada legalized sports betting; https://www.bloomberg.com/news/articles/2020-11-26/trudeau-government-moves-to-legalize-single-event-sports-betting
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NCAA

Positions:

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166K worth, 100% of portfolio.
Personally, I am long $166k in DMYD stock, and have no intention of selling anytime soon. Always do your own DD, but I hope this post helps. PT $18-20 EOM.
TLDR: Long DMYD as its a sleeping giant near NAV. There are currently no Arbs holding this down, so its primed to explode. Small float aswell. Only one competitor, Sportsradar. And SR is not even publically traded on any market.
Merger Q1 2021.
Market cap around $2B currently
"it's as undervalued as Tesla, both should go up at least 50% from here" - Warren Buffett.
submitted by zech_meme to SPACs [link] [comments]

$BFT (FoleyTrasimene II), SPAC to become Paysafe

I think that this one has been under-reported somewhat but since I work in the online gaming industry, it showed up on my radar.
This SPAC has reached a deal to bring back Paysafe to the market, at a valuation of 9 billions.
What is Paysafe?
Paysafe Group has been consolidating the market for e-wallets and alternative payment methods for years and went back into private hands 3 years ago.
They regroup all the main e-wallets used for online gambling and Forex: Skrill and Neteller and also prepaid cards (to be bought in 7/11 and the like) under the Paysafe brand.
Why e-wallets matter in the online gambling market?
E-wallets and prepaid cards represent about 25% of the volume of payments in online gambling in UK, Europe, Canada and Skrill/NetellePaysafe are by far the biggest names in this field.
https://www.fisglobal.com/-/media/fisglobal/WorldPay/Docs/Miscellaneous/Gaming%20Payments%20Report%202019
Neteller and Moneybookers (as Skrill was known then) were dominating the US alternative payment methods gambling market in the US before they got pushed out in 2007. They still have high name recognition amongst the gambling crowd and web searches in the US for these brands remain high, even if they can’t process much transactions there for gambling since many states don’t have online gambling legislations yet, or very limiting ones.
E-Wallets are often the preferred payment method for gamblers since it allows to move money from one operator site to the other quickly and cheaply. They can also use it as a bankroll segregated from their main bank account/CC and on top of that, Paysafe offers loyalty benefits to users based on their transaction volumes. As such, their user retention is very good.
The prepaid card business is also a major factor for this stock attractiveness. Prepaid cards to be bought in gas stations or the like are often preferred by gamblers who want to strictly control their gambling or those who don’t have access to a CC (maybe because they gambled too much) or those that prefer cash transactions out of privacy concerns…
Why not invest in the gambling operators instead?
Operators such as Draftkings or legacy casino groups are going to make money but the regulatory environment is harsh and gambling taxes are crazy in some states and might keep going higher.
Moreover, the regulations being so fragmented, many smaller operators push in certain states and not others and the competitive environment is broad. Remember that gambling is a fungible good. There is no difference in the casino games that the operators can offer (same game studios, same rules) and aside from bonuses and the margins on sports bets, the only differentiation is in branding, which is a thin moat on a product that often leaves the users disgruntled (losers).
Payments on the other hand are not taxed for their relationship to gambling and there are far fewer players.
How does Paysafe make money?
The margins on their products are pretty high and Paysafe charges both sides of the transaction in the case of the e-wallets and the merchant side in the case of the prepaid cards.
For the use of Skrill and Neteller wallets, Paysafe charges on average 4.5% on the merchant side for deposits and a whooping 9.9% on deposits with prepaid cards… Larger merchants certainly can negotiate these rates down but this is still a healthy fee, much higher than credit card processors.
In markets where Paysafe has established domination they charge a small deposit fee to the user and a withdrawal fee.
For now, they charge no fees to the US users in a bid to grow market share surely but that will probably end some day.
Growth opportunity:
For now, the US online gambling market is still very limited. Most states have not legalized, the majority of those who have legalized only did so for sports betting and then a handful have legalized online casino gaming (where the real money is made). The opening up of the market is bound to grow as states need money and more of the world moves online.
https://www.playusa.com/us/
It is estimated that the online gaming market could reach 25 billions a year in the US in a few years time and 150 billions worldwide.
https://www.gminsights.com/industry-analysis/online-gambling-market#:~:text=The%20North%20America%20online%20gambling,CAGR%20during%20the%20forecast%20period.
https://www.grandviewresearch.com/press-release/global-online-gambling-market
These revenues do not equal to deposited amounts, they equal net deposits (deposits minus withdrawals). The hold % of online casinos can be anywhere between 50% and 80% depending on how degenerate the market is in a given country but we can conservatively assume 60%.
This means that deposits volume in the US alone would reach about 40 billions, Europe about 50 Billions and worldwide 250 billions.
That should give Paysafe around 8-10 billions in transaction volume per year in the US alone , another 10-12 billions in Europe and conservatively, another 20 billions worldwide.
Valuation estimates:
Rough estimates are therefore revenues of about 1.5 billions per year for Paysafe group in a few years for gambling alone.
Paysafe claims 1.5 billions in revenues total projected for 2021, with only a third from gambling.
Even assuming no growth from the other verticals, this means that the total revenues of Paysafe should grow by 66% with gambling alone in the next 5 years or so.
Pysafe is investing a lot into expansion in other areas than gambling, notably video-gaming and remittance so assuming they don’t fuck it up completely, we are likely to see a 3 billions dollar in revenues in the next 5 years.
Using Paypal’s marketcap vs revenues, that would mean 50 billions in marketcap for Paysafe… Of course, Paypal is ingrained deeply in the whole of ecommerce and Paysafe is more specialized in gambling which might be shakier and herefore command a lower valuation.
The deal details are not fully known but it looks like a current valuation of 9 billions for Paysafe Group upon listing.
Based on my estimates, the marketcap could reach 50 billions in a few years time, one US market for gambling fully opens.
$BFT is trading at a 25% premium right now, therefore the estimate is 4x on investment over a few years.
Obviously you retards are not the most patient bunch but I believe the stock will jump when it morphs and so keep an eye out for the options.
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FAQ - Post questions here.

FREQUENTLY ASKED QUESTIONS
First and foremost, these are my opinions and there are many opinions out there. You should seek them all out. This is a nuanced hobby and there is much to learn. Don't sweat it though. These are football cards, it's not that serious. If you have a question, reply and I'll get back to you.
What you should know before we start a conversation about football cards
  1. The more things change, the more things stay the same. Football cards are still kind of a waste of money. They weren't a good bet 30 years ago, they aren't now. Collect because you enjoy the hobby, because you enjoy the sport & its players. If you just like the thrill of the chase that comes from opening packs, hey, it's a free country, have a blast. However, people do get addicted to ripping packs. Be careful! Try to pace yourself. Try to have a budget. Be aware that prices are at an all-time high yet resale values continue to plummet as the rookie shine wears off. Take for example a guy like Eddie Lacy. A few years ago, he was on top of the sport after a monster start to his career. Now? His cards aren't worth jack. For every Tom Brady rookie card, there are a billion cards from forgotten bums who take up space in our closets.
  2. Panini is the dominant brand. They also own Donruss & Score. Topps & Upper Deck are (basically) out of the NFL card market. Panini has the NFL license so they are the only card company who can use logos and team names. Every other brand is second-class. But hey, if that's cool with you, enjoy what those other brands have to offer. You do get more autos and better bang for your buck but for an inferior, less desirable, poor resale product.
What to buy/collect?
There are no good answers here. Generally, I'd recommend purchasing the cheapest panini/donruss/score pack/box you can find just to get your feet wet and set expectations. If you want to get more specific, I recommend going on ebay and browsing what catches your eye. Like the Steelers? Look up 2021 steelers and filter by the football cards category. Like Russell Wilson? Look up his rookie cards, look up his autos. Ultimately, you should collect what you enjoy. I collect Virginia Tech players in their college uniform. Everybody has their thing so try to find that.
What's a good investment?
Not everyone will agree with me. However, I don't believe you should collect to invest or to make money. A good value would be to not spend your money on football cards. Again, this is a hobby. You don't want your retirement tied to the success of Justin Herbert's career. If price is a concern in any way, you shouldn't be spending your hard-earned dollars on football cards. I've been in the hobby for many years now and to be perfectly blunt, there are a lot of broke dummies who spend every extra dollar and then some on this hobby. I think it's a joke. It's not impossible to make money buying/selling cards, it's just exceedingly unlikely and impractical. I sell cards on ebay because I buy them for pennies on the dollar from people second-hand. That's the safest and smartest way to do it if you really want to try. Please feel free to contact me if you have questions about selling.
Cards are like buying new cars. Once you drive off the lot (or open the pack of cards) the resale value automatically drops. Again, almost all cards lose significant value over time. Look up any all-time great player and look how much their rookie cards are going for. Excluding Tom Brady, just about every superstar Hall of Fame player from before the 90s is cheap (compared to prices for today's players).
As for finding bang for your buck, you are always best off buying second-hand. But you also need to be hypervigilant to check prices elsewhere to ensure you're paying a fair price. Prices on cards, packs, boxes and cases adjust all the time and the big card sellers online all have ebay accounts with millions of listings and they see how prices move and what sells. You can try to predict how the market will move, but good luck! Finally, big sellers/dealers buy their product direct from Panini at a wholesale dealer discount. They buy it for less and can sell it for less and still make money. If you think you can make money over the long-term buying cards at full price, then reselling them, you are mistaken.
Finding your card's value
Besides paying for a Beckett subscription, you can also go to ebay to search for completed sales for your card. Search the card (year, brand, set, player) then you can filter results based on sales. If that specific card isn't there, you can also check for similar cards. Say you have a 2018 Russell Wilson auto, look up his autos from that year or from that set to get a close estimate. Or if you have a card #ed to 50, check for other #ed to 50 cards of that player from other sets in that year. That's your best estimate. However, keep in mind some products are obviously worth more. a #/10 Score card will generally not be worth as much as a #/10 Panini national treasures card of the same player.
Help IDing a card
Beckett has basically card to ever exist on its platform. If you can't find it, I can assure you it's there. Try googling every word/yeaphrase/name on the card/item before asking me. You can also search on ebay or COMC or sportlots, which are a few of the many card selling platforms, and their search results include pics (usually) so it's easier to find what you're looking for.
Where to buy?
Local card stores for packs/boxes/cases. For singles, ebay will likely have the best deals and your best options. Keep in mind this hobby is growing so demand is high on new product. These are not endorsements or sponsors but I recommend shopping at dacardworld.com, blowoutcards.com, or steelcitycollectibles.com. There are a handful of other bigger card shops but these are the big 3 as far as I know. They sell hobby products (I'll clarify what this means below). And of course, if feasible for you, you can also shop at your local card store (they also sell hobby products). To find the nearest store, google "local card store" or "sports card stores near me"... In my opinion, you should NEVER spend money at Walmart or Target and ALWAYS buy from local card stores.
What is a break? How do I join? Who are the best breakers?
First and foremost, I am of the opinion that breaking is gambling. Therefore, I think it's just plain dumb so I have nothing positive to say about it.
What is a break? A break is when you "buy into" a split portion of a box/case of cards by team (sometimes by division or conference or even by sport, it all depends on the product.) So a breaker buys the box/case of cards, opens them live on video stream so you can watch the results. Then if say you bought the Kansas City Chiefs portion, all the Chiefs cards are yours.
The point of this is that you can buy into a product at a fraction of the cost. Sometimes it goes in your favor and you get a bunch of hits. Sometimes you get little to nothing.
Each breaker has their own rules on how to give out multi-player cards, whether they mail out base cards or not, how much they price it, how they pack/mail your cards, how they stream it. There are generally accepted practices but it's up to you to do your due diligence and read the rules for each breaker.
Ultimately, even if you don't view it as gambling, I feel with breaks that you are only paying more for less since you have to pay a middle man (the breaker). In fact, four people get paid before you see your cards (Panini, wherever they bought the cards from, the breaker and the post office.) Why keep adding middle men to the process of buying cards? I don't get it, but breaks are hugely popular. Whatever floats your boat!
What is a razz?
If you don't think breaking is gambling, I've got another one for you. RAZZING.
A razz is something like a raffle or lottery. Say I have a card that I think it worth $100. I can "razz" it, which means the razzer breaks up the card into "lines" or spots or chances to win that card. So like I said, let's say a card is worth $100, I can razz 10 spots for $10 per spot. So 10 people buy into the razz at $10 each, the razzer collects $100, then there will be a lottery for the card. So then, the razzer will assign a number to each entry, plug those numbers into a random number generator and it'll spit out a random number that indicates who won.
Of course, there's some mild strategy involved. The tricky thing is you can buy multiple spots. So someone could buy 5 of the 10 spots. Or you could buy just 1 and hope to get lucky. That's the fun I suppose. To buy a $100 card for $10. Usually the razzer will collect all the money first, then run the razz. So there is a fair amount of trust necessary here. First, you have to send out the money to the razzer and to trust the results of the razz are fair. You also have to know your cards well because a razzer can easily try to razz a card for double what it's worth if his audience is large enough and eager enough to participate. It's can be a free for all.
Hobby vs. Retail
In order to prop up local card stores and keep driving business to them, there are hobby and retail products. Hobby products (packs/boxes/cases) generally have the best cards and highest value cards and best odds for autographs/hits per box when compared to retail products. Retail products are the boxes/packs you will find at stores like Walmart and Target.
The reason for the two separate types of products is because of economics. Walmart has hundreds of stores and their whole business model is based on bulk buying. They can buy a million boxes and their bulk purchasing allows them to undercut the prices of the average mom and pop shop. Your local card store can't buy the same amount of product as Walmart/Target or sell the same amount so their prices have to be higher. In the end, all you need to know is that hobby products are the better bang for your buck. Retail products have worse autos from more random, low-level rookies. You can still get lucky and hit a top rookie auto in retail, it's not impossible. The odds are just less in your favor.
Card supplies/storage?
These are not endorsements/sponsors. BCW, Cardboard Gold, Ultra Pro. I would avoid buying any of these products through a store (walmart, target etc. Even a card store) when you can typically buy direct from them. At least if you're buying in bulk. A pack or two of top loaders or plastic sleeves will generally cost the same wherever you shop.
Grading
Should you get it graded? Meh. If you're going to sell for max value, yes. If you want to really protect the card long term and preserve its value in case you want to sell it later, yes. If these things don't matter to you, then no. If you're going to keep the card and its value doesn't really matter to you, no. You shouldn't. Grading is not cheap, especially if you're only grading a card or two. So if you're happy to just stick it in a toploader and keep it forever, don't grade. If you think your grandkids will want to sell it 50 years from now, sure, why not, get it graded. Generally speaking PSA is best for older cards. BGS is best for newer cards.
Base, insert, parallel, refractor, prizm?
I found this glossary of sports cards terms on Upper Deck's site that I think does a good job of explaining things.
If you have a question, please reply.
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SportsBetting is a one-stop-shop for nearly every popular type of gambling – legal sports betting, casino gaming, horse racing betting, and poker. Headquartered in Panama, the site initially launched in 1999 but was acquired by BetOnline in 2012. Since the acquisition, SportsBetting has become one of the top legal betting sites for players from the United States. It is one of the few legal betting sites that remained in the US market after Congress passed the Unlawful Internet Gambling Act (UIGEA) of 2006. The federal law has no impact on the legality of online sports betting, but is essentially a banking restriction on unregulated payment processors. SportsBetting is well aware of this law and they have created ways to make sure that bettors can still safely and efficiently receive their winnings. SportsBetting has remained committed to U.S. players and is today one of the best betting sites that accept residents of all 50 states.
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What you will need to do is sign up through my referral link. Make a deposit, and pm me with the deposit amount. Bet through your deposit one time and I'll receive 200% of your deposit up to $200. (You can easily hedge your $100 bet on another Sportsbook to churn through your 1× bet through. Feel free to ask me questions if you have any.) Example, if you deposit $100, I'll receive $200 and send you $50 back. Minimum deposit is $25 and max payout from me is $50. Note that you can't withdraw your funds right away or I will lose my referral bonus. After 24 hours, to ensure you don't just withdraw and I lose my bonus, I'll send the money.
STEPS:
*Comment $bid
*I'll send you link to my referral to sign up or you can use the link below.
*Sign up and deposit $25 or more and bet through your deposit once to receive your payment back from me.
I have been playing at SportsBetting. Join today and get a 75% bonus to bet on sports... https://sportsbetting.ag/?RAF=AD4XWFF3&product=SPO
I also have other offers on my profile posted for other Sportsbook that can guarantee yourself a few hundred dollars if you sign up before Super bowl. Please feel free to contact me regarding those offers.
submitted by 1dollaatatime to signupsforpay [link] [comments]

[OFFER] #Sign up with my referral link from Bovada or Sportsbetting.ag. Make deposit and receive 50% match of your deposit from me via PayPal, Venmo, Cashspp or Chime#

Bovada Sportsbook:

Bovada is an online sportsbook and casino established in 2011. The platform offers betting on most major US sports leagues and horse racing. It has slots, table games, blackjack, and a variety of other casino games. Plus, Bovada offers live online poker tournaments with players from around the world.
What you will need to do is sign up through my referral link. Make a deposit, and pm me with the deposit amount, and bet through your deposit one time and I'll receive 200% of your deposit up to $100. (You can easily hedge your $100 bet on another Sportsbook to churn through your 1× bet through. Feel free to ask me questions if you have any.) I will receive 200% of your deposit up to $100. Example, if you deposit $50, I'll receive $100 and send you $25 back. Minimum deposit is $20 and max payout from me is $25. Note that you can't withdraw your funds right away or I will lose my referral bonus. After 24 hours, to ensure you don't just withdraw and I lose my bonus, I'll send the money. STEPS: *Comment $bid
*I'll send you link to my referral to sign up or you can use the link below.
*Sign up and deposit $20 or more to receive your payment back from me.

Link:# #https://www.bovada.lv/welcome/P455B02E/join?extcmpid=rafcopy

https://www.bovada.lv/terms-of-service

Sportbetting.ag Sportsbook:

SportsBetting is a one-stop-shop for nearly every popular type of gambling – legal sports betting, casino gaming, horse racing betting, and poker. Headquartered in Panama, the site initially launched in 1999 but was acquired by BetOnline in 2012. Since the acquisition, SportsBetting has become one of the top legal betting sites for players from the United States. It is one of the few legal betting sites that remained in the US market after Congress passed the Unlawful Internet Gambling Act (UIGEA) of 2006. The federal law has no impact on the legality of online sports betting, but is essentially a banking restriction on unregulated payment processors. SportsBetting is well aware of this law and they have created ways to make sure that bettors can still safely and efficiently receive their winnings. SportsBetting has remained committed to U.S. players and is today one of the best betting sites that accept residents of all 50 states.
SportsBetting offers the complete package for every type of player in the US, and you will find that the site truly outshines the competition in certain areas. Huge bonuses and promotions, the latest betting odds, quick registration, and reliable banking are just some of the strong points of this particular betting site. The overall variety, whether it be the selection of sports or the catalog of casino games, is quite impressive at the online gambling site. In our legal SportsBetting review for US players, we will go into detail on these topics and more.
What you will need to do is sign up through my referral link. Make a deposit, and pm me with the deposit amount. Bet through your deposit one time and I'll receive 200% of your deposit up to $200. (You can easily hedge your $100 bet on another Sportsbook to churn through your 1× bet through. Feel free to ask me questions if you have any.) Example, if you deposit $100, I'll receive $200 and send you $50 back. Minimum deposit is $25 and max payout from me is $50. Note that you can't withdraw your funds right away or I will lose my referral bonus. After 24 hours, to ensure you don't just withdraw and I lose my bonus, I'll send the money.
STEPS:
*Comment $bid
*I'll send you link to my referral to sign up or you can use the link below.
*Sign up and deposit $25 or more and bet through your deposit once to receive your payment back from me.
I have been playing at SportsBetting. Join today and get a 75% bonus to bet on sports... https://sportsbetting.ag/?RAF=AD4XWFF3&product=SPO
I also have other offers on my profile posted for other Sportsbook that can guarantee yourself a few hundred dollars if you sign up before Super bowl. Please feel free to contact me regarding those offers.
submitted by 1dollaatatime to signupsforpay [link] [comments]

top 50 online gambling sites video

MyBookie is one of the newest top online sports betting sites in the market. It was established in 2014 in Costa Rica and is fast growing to compete with other older bet staking sites. The minimum online wager on MyBookie is $10 and the maximum is $1000. For mobile wagers, however, there are no limits. See our selection of best casino sites below and choose the one that is right for you. 18+ New Players only. Gamble responsibly. www.begambleaware.org Terms Apply × 18+. New players only. Valid for 15 days after 1st deposit. Min Deposit £20 Max Bonus Bet £5 Winnings from spins capped at £50 Online casinos with popular payment methods Sites that feature all the popular international payment solutions are much more convenient for players. The best online casinos offer all standard deposit and withdrawal options including credit/debit cards (Visa, Mastercard), wire transfer, and ewallets such as Neteller and Skrill. Some might also Check out our list of top online casinos based on expert reviews and find the best online casino for you. Top 10 gambling sites and more. All 3249 Recommended 65 Newly opened 65 Big brands 0. What is in ALL casinos tab? Our online casino database: 3249 casinos 50+ testers from 20+ countries. If you are looking for the best casinos online casinos for US players, you can use the following check list:. Licensing – Sign up only at licensed and well-regulated US online casinos.; Game Portfolio – Check the number of games in the game libraries of top USA online casinos.; Customer Support – Does the online casino offer 24/7 customer support? Is there any toll-free phone support for That’s not the case with the top online betting sites, though. Live Betting Platform Betting in-play has become incredibly popular in recent years, and is another big advantage of online sports gambling. It opens up a whole new range of real money wagering opportunities, which can be very profitable if you know what you’re doing. Mobile Gambling. Being able to gamble online for real money, while on the move, is becoming even more popular than using your computer. This is why the best gambling and sports betting sites we Sports Betting | Casino - We rank Europe's top 50 online betting sites. Please note +18 age limit and terms and conditions applies to sports betting and online gaming activities. Any offers apply to new customers only. Bonus T&Cs apply. Did you know that GAMESTOP in the UK lets you put controls in place to restrict your online gambling Top 50 Online Gambling Sites all of them require skill, strategy, and a bit of luck. Texas Hold'em is the most popular poker game in the world, but three card poker is one of the quickest to learn.

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